How Xerox Moved From Copier Company To Creative Powerhouse – Fast Company

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Fast Company

How Xerox Moved From Copier Company To Creative Powerhouse
Fast Company
And so we “Google” things when we want to search for them online; we pass the “Kleenex” when the tissue might be generic; and of course we “Xerox” pages when in fact we're using an HP photocopier. The brand name becomes an “eponym,” in linguistic ...